GrowthWaves by George Chasiotis

GrowthWaves by George Chasiotis

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Opinion

First principles thinking in marketing
Why the biggest marketing opportunity right now is questioning everything you already do.
 • George Chasiotis
The AEO Industry Is Lying to You. Here's Why
AEO, SEO, and the three lies marketers are buying into
 • George Chasiotis
My take on the marketing engineer (for now)
Profound coined a role. LinkedIn lost its mind. Here is my take.
 • George Chasiotis
Self-promotional listicles are due for a correction
29-49% visibility drops, $53,088 per violation, and what the data says about the most abused tactic in SaaS content.
 • George Chasiotis
Death by a thousand agents
Nobody is keeping up with AI. The ones who thrive will be the ones who stop trying to.
 • George Chasiotis
My take on the content engineer (for now)
Content engineering isn't here to kill your content strategist. It's here to expand what they can do.
 • George Chasiotis
Content as infrastructure
Not a channel. Not a tactic. The layer that powers everything.
 • George Chasiotis
Jevons paradox won’t save marketers
A 160-year-old paradox offers a better lens for what’s coming next
 • George Chasiotis
Don’t invest in AEO
Not every company needs AEO—here’s how to tell if yours does
 • George Chasiotis
Where is OpenAI heading?
DevDay just turned ChatGPT into a platform, not just a product
 • George Chasiotis
Wait, what?
Content is dead? OpenAI disagrees.
 • George Chasiotis
Thoughts on the current cycle
The rules have changed—again
 • George Chasiotis
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