Archive - GrowthWaves by George Chasiotis

How to check what AI search says about your brand

A framework for measuring what AI search engines actually say about your product.

Jul 28 • George Chasiotis

Content has a consumption capacity problem

The gap between content created and content consumed is one of the biggest problems in marketing that nobody is measuring.

Jul 22 • George Chasiotis

Content without Story is Just Stuff

Why being understood is no longer the same as being believed, and the framework that bridges the gap.

Jul 14 • George Chasiotis

Reddit marketing strategy (the non-spammy way)

The three-pillar framework to build your Reddit presence without spamming the heck out of people.

Jul 7 • George Chasiotis

June 2026

Directional data is better than no data

The measurement framework we use at Minuttia when no single metric tells the full story.

Jun 30 • George Chasiotis

What's wrong with prompt tracking

Synthetic prompts, missing data, and the variance nobody accounts for.

Jun 23 • George Chasiotis

The free AI search audit nobody is running

The 8-step exercise that tells you more than most AEO dashboards.

Jun 16 • George Chasiotis

The invisible AI search campaign

AI search removed the window from window shopping. Political campaigns noticed.

Jun 2 • George Chasiotis

May 2026

The State of AEO: What 599 Marketers Told Us About AI Search

We surveyed 599 marketers on AI search. 44.9% said the same thing is their biggest problem.

May 26 • George Chasiotis

First principles thinking in marketing

Why the biggest marketing opportunity right now is questioning everything you already do.

May 19 • George Chasiotis

The AEO Industry Is Lying to You. Here's Why

AEO, SEO, and the three lies marketers are buying into

May 13 • George Chasiotis

AI content gone wrong

The rise and reality check of Grokipedia

May 5 • George Chasiotis

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