GrowthWaves by George Chasiotis

My take on the marketing engineer (for now)

Profound coined a role. LinkedIn lost its mind. Here is my take.

Apr 28 • George Chasiotis

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Self-promotional listicles are due for a correction

29-49% visibility drops, $53,088 per violation, and what the data says about the most abused tactic in SaaS content.

Apr 21 • George Chasiotis

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Death by a thousand agents

Nobody is keeping up with AI. The ones who thrive will be the ones who stop trying to.

Apr 14 • George Chasiotis

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There's no SaaSpocalypse (Research)

How a private credit bubble got mistaken for an AI disruption story

Apr 7 • George Chasiotis

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March 2026

My take on the content engineer (for now)

Content engineering isn't here to kill your content strategist. It's here to expand what they can do.

Mar 24 • George Chasiotis

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Anthropic’s (scary good) content strategy

How Anthropic turned fear, philosophy, and controversy into a $20B content engine

Mar 10 • George Chasiotis

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February 2026

Content as infrastructure

Not a channel. Not a tactic. The layer that powers everything.

Feb 24 • George Chasiotis

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Old vs New Way of Doing Content

Why disrupting yourself is the only path forward

Feb 10 • George Chasiotis

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January 2026

The most important metric you’re not tracking

A new mental model for marketers navigating the shift from attribution to influence

Jan 27 • George Chasiotis

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Jevons paradox won’t save marketers

A 160-year-old paradox offers a better lens for what’s coming next

Jan 13 • George Chasiotis

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December 2025

Year In Review: 2025

Lessons from a year of pivots, personal resets, and the long game of growth

Dec 30, 2025 • George Chasiotis

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AI Search Tracking Tools Report

A sober look at the software gold rush happening in AI search tracking

Dec 23, 2025 • George Chasiotis

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