GrowthWaves by George Chasiotis
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The free AI search audit nobody is running
The 8-step exercise that tells you more than most AEO dashboards.
Jun 16
•
George Chasiotis
6
The invisible AI search campaign
AI search removed the window from window shopping. Political campaigns noticed.
Jun 2
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George Chasiotis
3
May 2026
The State of AEO: What 599 Marketers Told Us About AI Search
We surveyed 599 marketers on AI search. 44.9% said the same thing is their biggest problem.
May 26
•
George Chasiotis
8
First principles thinking in marketing
Why the biggest marketing opportunity right now is questioning everything you already do.
May 19
•
George Chasiotis
7
The AEO Industry Is Lying to You. Here's Why
AEO, SEO, and the three lies marketers are buying into
May 13
•
George Chasiotis
6
AI content gone wrong
The rise and reality check of Grokipedia
May 5
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George Chasiotis
6
2
April 2026
My take on the marketing engineer (for now)
Profound coined a role. LinkedIn lost its mind. Here is my take.
Apr 28
•
George Chasiotis
5
3
Self-promotional listicles are due for a correction
29-49% visibility drops, $53,088 per violation, and what the data says about the most abused tactic in SaaS content.
Apr 21
•
George Chasiotis
5
1
Death by a thousand agents
Nobody is keeping up with AI. The ones who thrive will be the ones who stop trying to.
Apr 14
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George Chasiotis
3
There's no SaaSpocalypse (Research)
How a private credit bubble got mistaken for an AI disruption story
Apr 7
•
George Chasiotis
4
March 2026
My take on the content engineer (for now)
Content engineering isn't here to kill your content strategist. It's here to expand what they can do.
Mar 24
•
George Chasiotis
9
Anthropic’s (scary good) content strategy
How Anthropic turned fear, philosophy, and controversy into a $20B content engine
Mar 10
•
George Chasiotis
10
1
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