👋 Hey, I’m George Chasiotis. Welcome to GrowthWaves, your weekly dose of B2B growth insights—featuring powerful case studies, emerging trends, and unconventional strategies you won’t find anywhere else.
This note is brought to you by Above Apex.
When we launched Restartt, one of the first growth levers we wanted to pull was organic search.
To make an impact quickly, you need high-quality, relevant brand mentions and links from trusted websites.
That’s why I partnered with the team at Above Apex. Within weeks, we started landing links like:
Smartsheet (DR 91, 1M+ traffic)
Supademo (DR 71, 40K traffic)
And more.
These are high-authority mentions that tell Restartt's story in the right places.
If you want the same kind of coverage for your brand, book a call here:
One of the things we do at my new agency, Restartt, is signal-based outbound.
That means reaching out on LinkedIn or email based on specific signals they’ve shown.
Such signals could be…
Visits to high-intent pages,
Interactions with your posts and ads,
Hiring for a specific role,
And more.
Relax! I’m not in the lead gen game. The systems we build are useful for the companies we work with.
In fact, building a signal-based infrastructure in today’s GTM landscape is a must.
I want to share my principles with you.
Hopefully, they’ll be useful when you launch your own signal-based outbound motion.
Principles
I’ll walk you through each principle, share examples, and dive deeper where needed.
As always, if you want to learn more about anything in this post, feel free to leave a comment or DM me here or on LinkedIn.
Let’s go.
Principle #1: Signal
Some signals are fair game to mention (e.g., a LinkedIn comment).
Others, like a website visit, aren’t.
Some people think it’s smart to mention that the person was on their website.