👋 Hey, I’m George Chasiotis. Welcome to GrowthWaves, your weekly dose of B2B growth insights—featuring powerful case studies, emerging trends, and unconventional strategies you won’t find anywhere else.
This GrowthWaves note is brought to you by Restartt.
Most CEOs want to create content. Few actually do.
Not because they don’t have something to say, because they don’t have a system.
We’re running a workshop to fix that.
This is for busy founders who want to show up on LinkedIn but don’t know where to start (or how to keep going). We’ll walk you through:
The exact workflow we use to turn raw ideas into sharp posts
A proven framework for defining your content pillars and schedule
How to use AI to support your voice, not replace it
No fluff. Just what works, based on a real founder-led strategy.
Date: Thu Jul 24, 2025
Time: 4:00 PM GMT+1
Duration: 1 hour
Cost: Free
If you’re the face of your brand (or want to be), this will help.
See you there.
GrowthWaves is a weekly newsletter.
But last week, I didn’t send one.
The reason?
I’ve been too busy!
Things at our new agency, Restartt, are picking up faster than expected.
Of course, this is a great thing, but it’s also a challenge to write GrowthWaves.
I’m back this week, with something important. (Written Sunday afternoon.)
It’s a framework for how to think about signals.
More specifically, I’ll introduce you to the world of signal-based GTM.
Let’s dive in.
What are signals?
Let’s start with the basics.
Roughly speaking, there are three types of signals:
Website
External
Engagement
Here’s what each of these types is about:
1) Website
Example: Qualified visits on your pricing page
2) External
Example: A champion from an inactive account got a new position
3) Engagement
Example: A prospect from a target account engaged with your LinkedIn post
