How to run founder interviews
From silence to influence: Building a founder-led content engine
👋 Hey, I’m George Chasiotis. Welcome to GrowthWaves, your weekly dose of B2B growth insights—featuring powerful case studies, emerging trends, and unconventional strategies you won’t find anywhere else.
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Founder CEOs are busy people.
But usually, their voice matters more than anyone’s.
Especially in B2B, and particularly on platforms like LinkedIn.
Which means that you don’t want them to be silent.
The question is:
How do you use what they say when they start talking?
This is what I’ll answer today.
Why Founder CEOs stay silent
If you’re in B2B and your CEO has no voice on LinkedIn, you’re LOST.
I’ve heard all the excuses:
‘Our CEO doesn’t really have time to post on LinkedIn‘
‘Our buyers aren’t salespeople or marketers‘
‘That’s not a priority until Q4 of this year‘
‘We can’t generate pipeline with this‘
‘We tried it and it didn’t work well‘
‘We can’t measure the ROI‘
And I know all the latest ones:
‘Impressions are down’
‘1st-level connections don’t see my content’
‘My comments get more impressions than my posts’