How we run founder interviews at Restartt
From silence to influence: Building a founder-led content engine
👋 Hey, I’m George Chasiotis. Welcome to GrowthWaves, your weekly dose of B2B growth insights—featuring powerful case studies, emerging trends, and unconventional strategies you won’t find anywhere else.
This GrowthWaves note is brought to you by Restartt.
Most CEOs want to create content. Few actually do.
Not because they don’t have something to say, because they don’t have a system.
We’re running a workshop to fix that.
This is for busy founders who want to show up on LinkedIn but don’t know where to start (or how to keep going). We’ll walk you through:
The exact workflow we use to turn raw ideas into sharp posts
A proven framework for defining your content pillars and schedule
How to use AI to support your voice, not replace it
No fluff. Just what works, based on a real founder-led strategy.
Date: Thu Jul 24, 2025
Time: 4:00 PM GMT+1
Duration: 1 hour
Cost: Free
If you’re the face of your brand (or want to be), this will help.
See you there.
Founder CEOs are busy people.
But usually, their voice matters more than anyone’s.
Especially in B2B, and particularly on platforms like LinkedIn.
Which means that you don’t want them to be silent.
The question is:
How do you use what they say when they start talking?
This is what I’ll answer today.
Why Founder CEOs stay silent
If you’re in B2B and your CEO has no voice on LinkedIn, you’re LOST.
I’ve heard all the excuses:
‘Our CEO doesn’t really have time to post on LinkedIn‘
‘Our buyers aren’t salespeople or marketers‘
‘That’s not a priority until Q4 of this year‘
‘We can’t generate pipeline with this‘
‘We tried it and it didn’t work well‘
‘We can’t measure the ROI‘
And I know all the latest ones:
‘Impressions are down’
‘1st-level connections don’t see my content’
‘My comments get more impressions than my posts’