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I spend a lot of time on LinkedIn these days.
Yes, I know it makes many people feel bad about themselves.
On LinkedIn, it looks like almost everyone is winning, all the time.
But that’s a topic for another post. (Or therapy session.)
The reality is that LinkedIn is (still) one of the best B2B channels.
And no, that’s not just if you’re selling to marketers and salespeople.
Historically, I had a somewhat love/hate relationship with the platform.
Lately, I’ve been enjoying it more, and it started giving back (again).
So, I wanted to share my current LinkedIn content strategy.
I won't hold anything back.
That’s exactly how I approach the platform.
Content Strategy Pillars
The first step in forming your strategy on LinkedIn (and everywhere else, really) is to define your pillars.
Think of pillars as big buckets or themes.
Each content piece you produce should fall under each of these pillars.
It’s okay if a piece of content falls under more than one pillar.
It’s even fine if a post doesn’t fit neatly into any pillar.
My main pillars are: