👋 Hey, I’m George Chasiotis. Welcome to GrowthWaves, your weekly dose of B2B growth insights—featuring powerful case studies, emerging trends, and unconventional strategies you won’t find anywhere else.
This GrowthWaves note is brought to you by AirOps.
This it’s not another “content trends” PDF with charts no one asked for.
AirOps dropped its State of Content report, and it’s packed with data you’ll actually want to use:
what high-performing teams are doing with AI
how content operations are shifting (fast)
what’s working right now
The AirOps team is close to the action, and this report reflects that.
If you run content at a B2B company or you’re responsible for the results of that content, you’ll want this in your toolkit.
Don’t miss it.
He built it with the help of the AirOps team (shout-out to Nicole Guercia).
The post went viral and drove hundreds of people to AirOps.
But that’s not the only reason why I’m writing this note.
Let’s see what we can learn from this product drop.
Context
AirOps is an AI-powered platform designed to help businesses automate and optimize content creation, workflow management, and SEO processes at scale.
As Eoin Clancy, Head of Growth at AirOps, described what they do:
We help marketers create content that wins, persuades, and just basically starts helping them win the battle for attention. It’s really about helping teams unlock authoritative content from their data, from their insights, and deliver that to their end customer or user.
They’re turning heads in the content and SEO industry with their innovative product and approach to go-to-market (GTM).
You’ll see LinkedIn posts with videos or screenshots of AirOps, describing a workflow users built and the promise that you can make something similar.
And it’s true. I’ve used the tool and it’s really good at what it does.
There’s just one problem:
The product has a learning curve, and I’m not saying that lightly. Over the past few years, I’ve tried and tested over 200 tools for various use cases.
We're definitely a platform today where you need to have a level of technicality or that skill set. But our aim is to make sure that everyone in the future can achieve a 10 out of 10 result just by prompting or using text—without needing to do too much building.
The thing is, the AirOps team knows that, which is why they invest so much time and resources into educating their audience and providing them with tools and solutions to get the most out of their product:
Templates
Guides
How-to Videos
Workshops
And many more.
That’s all good. Not the first time you’d see a SaaS company with a steep learning curve care about how their users will get the most out of their product.
But AirOps took things to the next level.
