Benchmarking Machine (Google Sheets Template)

How I built an easy competitor benchmarking tool (and how you can use it)

👋 Hey, I’m George Chasiotis. This note is available only to GrowthWaves Pro readers. You can upgrade to Pro to receive an additional monthly note, access our Premium Archive and Video Library, attend our Live Sessions and Events, get access to 20+ Software Discounts, and post to our job board.

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A few weeks ago, I had a discussion with one of Minuttia’s clients.

At some point, they asked for help with competitor benchmarking.

I thought about it and realized we didn’t have a good answer.

So, I decided to build a light and easy-to-use tool.

Video walkthrough

In the link below, you’ll find a video walkthrough I prepared for you:

The video will give you a basic understanding of what the tool does and how it works.

I’d recommend leaving the template as is and not removing/adding columns.

You can return to the video walkthrough any time if you need help with how to use the tool.

Tool access and explanation

Use the link below to make a copy of the tool: