Commission board?
A creative twist on B2B referral programs
👋 Hey, I’m George Chasiotis. Welcome to GrowthWaves, your weekly dose of B2B growth insights—featuring powerful case studies, emerging trends, and unconventional strategies you won’t find anywhere else.
A few weeks ago, I was browsing LinkedIn when a post caught my attention.
“They can’t be doing that,” I thought to myself.
But when I clicked on and visited the landing page, I saw that they were doing exactly that.
Keep reading to find out who the company is, what they did, and why it matters.
The announcement
As I mentioned in the intro, a few weeks ago, I saw a post on LinkedIn.
The post came from Yotpo’s co-founder and CEO, Tomer Tagrin.
It was reposted by the company’s LinkedIn page and a few employees, but most importantly, by people who weren’t directly associated with the company but simply found the campaign original and interesting.
It also sparked a few interesting reactions, as shown below:
In total, Tomer’s post brought in 515 likes, 89 comments, and 31 reposts.
Not bad but even though the campaign generated some buzz, I don’t think that was the objective here.
You may still be wondering what this campaign was all about and what’s with the buzz.
Let me break it down for you.
The campaign
In plain English, through this campaign, Yotpo offers to give $1,000 to anyone who makes a qualified introduction to one of their target accounts, as listed on their Commission Board page.
So, practically, we’re discussing getting a referral commission every time you make a qualified introduction to one of the companies Yotpo is interested in acquiring as customers.
Of course, there are terms and conditions, but this is a simplified description of the campaign’s purpose.
Now, you may wonder:
“Referral commissions? That’s not new. Why all this buzz around it?”
And to a certain extent, you’d be right.
There’s nothing new about referral commissions for successful introductions.
What’s new is Yotpo’s approach to this old (and unsexy) part of getting new customers. They:
Listed their target accounts so that everyone can see them
Built a referral program that rewards successful introductions
Publicly announced their program and invited people to participate
That’s different from how most companies approach referral commissions.
Usually, that’s with secrecy and under-the-table payments, without transparency on what the incentives behind the introduction are.
The results
When writing this note, we didn’t reach out to someone from Yotpo.
So, we can’t be sure about the results of this initiative.
The following reply to the original announcement post may not mean anything…
… if it does, though, and if there’s some truth to it, then Yotpo’s Commission Board may have already started generating results for Yotpo.
In any event, if we get access to data on this campaign’s effectiveness in the future, we’ll update the note on our Content Archive.
Final thoughts
What I liked most about this campaign was its creative aspect, which made it feel like something new you don’t get to see every day.
I believe that this is something B2B desperately needs.
The good news is that more and more companies have decided to get more creative with their marketing and growth.
And I’m happy that we source, find, and analyze many of these initiatives on GrowthWaves.
You can access all of them by becoming a GrowthWaves Pro member, now with the option to choose between a monthly and yearly subscription.
We put a lot of effort into everything we do around GrowthWaves Pro, and I’m sure you’ll find value in the subscription.
See you next week!